Case Study-The Huneycutt Group

Go Stack Media connected with The Huneycutt Group in early 2024. The Huneycutt Group is located in the super volatile southeastern US market which is highly reliant upon reinsurance rates and carrier position.

Owner, Chad Huneycutt, was looking to grow his online visibility and be less reliant upon market conditions.

To reach his goals, we identified his existing assets to create nurture campaigns for existing clients and new leads while also executing a strategy to increase his organic search traffic.

Opportunities & Areas to Address

Massive volume around long tail keywords based on subtopics like: name of service line around coastal North Carolina, location specific user intention and sub areas/cities
Leveraged existing book of business for email campaign and initiated an email capture through a modal
Increase and optimize content

Planning & Execution

New and existing pages for service lines were rebuilt and enhanced with a focus on target keywords and meta tags
Brand new blog pages were created and new content was added to orient the customer with a strong messaging match throughout the site and email campaigns
A newsletter sign-up modal was added to drive up soft leads and better track the customer buying process
An email campaign was created to nurture existing client relationships.

Results

Email engagement was up 125% in the first 90 days of the email campaign
Average open rate consistent at 45% while click through rate grew 85% over a 90 day period
40+ keywords ranking in top 10
Traffic from organic search was up 51% over a 6 month period

70%

Engagement growth overall

60%

Increased online visibility overall

My goal was to grow my brand and be more visible online. The team at Go Stack Media helped us increase our website visibility by 60% in six months. Before I started working with Anne I was challenged with communicating industry updates and tips to my policyholders but after starting a monthly email campaign my clients are in the know and at the same time we're growing our relationship with them.

Chad Huneycutt

CEO & Founder, The Huneycutt Group

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